Collection 54,  our brand takes great pride in authenticity, creativity, critical on detail, and top notch quality. This brand was created in the year 2021 in New Orleans, La with the sole basis of not only creating timeless pieces that will touch generation after generation but most importantly starting the conversation!

The 54 is a play on numbers. The actual meaning behind 54 represents where this brand is from and where we were born and raised (50-4.) Our logo “The Umbrella” signifies CULTURE! We have a saying and it’s “1U” meaning – 1 umbrella! The secondline season is one season that the city of New Orleans comes together regardless of race, economic or social class, gender or age. At that very moment, everyone is underneath 1 umbrella celebrating the culture.

Our NEW logo we’ve incorporated is the staple piece of the city of New Orleans. This moving forward is the new standard and the new official logo of the city! We introduce to you our very own “Fifty-Lis!”

The owners Suavé Blanc and Sach Cincore have the exact same goal when it comes to this brand! That’s putting on for the city of New Orleans and showing any and everyone that you can start from the bottom and create something special and unique. With spreading genuine love and not hate, we can reach the masses and hopefully change the “conversation!”

“Everyone is Protected Under The Umbrella”